Know your target Audience whom you want to reach
Before starting any marketing campaign, you must idealize buyer’s personal based upon which your whole marketing campaign and marketing strategy is designed. In fact, not all the Contacts available in your Database or in your prospect target group can meet the basic requirement or have the essential qualities of an ideal potential buyer. A pro-active marketer must figure out the touch points of their prospects at initial stages of the dialogue to be able to read the buyers mind and understand his requirements, and then make an appealing pitch keeping their individual needs in focus. Since Emailing is very personal medium to communicate, a very catchy and personalized pitch is the key for cracking any deal.
